Strategic Rhetoric & Authentic Communication
Development Program / Diploma Program

For management teams, salespeople or consultants in B2B, who want to achieve their strategic goals and build lasting relationships.

Discover what is preventing your messages from getting through and creating results.

Learn how to shape a strategic rhetoric based on the reality of your audience.

Develop a natural expression that builds long-term relationships and partnerships.

17+ years in the industry

5000+ course participants

4.8 out of 5 ★★★★★

  • This is one of the best courses I have taken from the perspective of self-development. It gave enormous insights into my own behavior both as a speaker and leader which I will benefit greatly from in my future professional role, as well as privately.

    Åsa Bohman - Strategic Advisor

  • Great course for everyone no matter what level you are at. There was a great balance between theory and practice. Edvard Rafts is incredibly knowledgeable, pedagogical and has a genuine interest in conveying his knowledge with a commitment that brings theories to life.

    Shawn Akrawi - Strategic Advisor

  • "I am very satisfied with the structure and delivery of the course. Participants have gained valuable insights and tools that have strengthened their skills in communication tactics and strategy. The combination of workshops and individual conversations has strongly contributed to a positive learning experience."

    Helena Liljegren - Transformation Lead

  • "My work is very much about making the environment understand complex contexts, how I succeed in my missions depends on the environment understanding what I convey. This training gave me tools that I directly benefit from in my daily work and the lessons learned give me the opportunity to improve. Highly recommended!"

    Marcus Birgander - Enterprise Architect

Get certified in Strategic Rhetoric and Authentic Communication.

This development program goes deep into both your messages and your own communication. The result is a toolbox of techniques to sharpen your messages so that they reach your stakeholders and deep insight into your own personal rhetoric and non-verbal communication. So that you reach your strategic goals and create lasting relationships and partnerships.

1.

Gain deep insight into your messages, your target audiences and stakeholders and rhetorical tools to persuade, engage and form long-term relationships.

2.

Practice in realistic situations and receive personalized, structured rhetorical feedback that will help you grow in your expression, strengthen your confidence and refine your communication step by step.

3.

Anchor and integrate development over time with follow-ups and individual coaching.

  • 1. insight

    Gain deeper insight into your messages, audiences and stakeholders, and develop a rhetorical toolkit to help you persuade with clarity, engage in depth and build long-term relationships and partnerships.

  • 2. training

    Practice in realistic situations and receive personalized, structured rhetorical feedback that will help you grow in your expression, strengthen your confidence and refine your communication step by step.

  • 3. integration

    Anchoring and embedding development over time through regular follow-ups and individual coaching to ensure that new insights are put into practice and lead to lasting change.

This program is the result of over 17 years of experience in training and coaching in rhetorical strategy, presentation skills, storytelling and authentic communication.

It's an effective modern process based on both experience and grounded models to create lasting change. Through short webinars, practical on-site courses and individual follow-up, we ensure that we achieve your desired results.

What you get

Authentic communication

Authenticity: Reflect and practice to know yourself and your communication more deeply.

Non-verbal communication: Find your natural expression through voice dynamics, body language and hand gestures that reinforce your message.

Video meetings: Learn to reach and engage even through the screen.

Presentation design: Create visual support that reinforces your messages without losing yourself.

Presentation: Practical exercises based on your professional contexts.

Individual feedback: 40 analysis points to develop visual expression, voice and language.

Involvement: Learn how to enhance interaction with the audience and the whiteboard as a tool for involvement.

Presence: Mindfulness, breathing and managing nervousness.

Gene rehearsal and the script relationship: From speech script to purpose-driven presentation.

Breathing: Hack your mental and emotional state through powerful breathing exercises.

Coaching: Get the keys to coach others towards their communicative goals.

Strategic rhetoric

Rhetorical preparation: purpose, objectives, target audience and ideas that guide your message.

Content and argumentation: Build arguments through logic, trust and emotion.

Storytelling: Find and formulate your personal stories; use customer insight as a driving force.

Structures: Rhetorical structures and methods, and how they fit different contexts.

Figures of speech: Words and expressions that reinforce the impact of the message.

Argumentation: Interpret and create different types of arguments and evidence to match different listener types.

Your why: Formulate your "what, how and why" for clarity and impact.