Strategic Rhetoric & Authentic Communication
Development Program

For management teams, salespeople or consultants in B2B, who want to achieve their strategic goals and build lasting relationships.

17+ years in the industry

5000+ course participants

4.8 out of 5 ★★★★★

""One of the best trainings I have attended, if not the best - incredibly interesting, and I look forward to a follow-up. So just a big THANK YOU!"

Program participants after Stage 1

Do you want to discover what is preventing your messages from getting through and producing results?

Do you want to learn how to shape a strategic rhetoric based on the reality of your audience?

Do you want to develop a natural expression that builds long-term relationships and partnerships?

  • This is one of the best courses I have taken from the perspective of self-development. It gave enormous insights into my own behavior both as a speaker and leader which I will benefit greatly from in my future professional role, as well as privately.

    Åsa Bohman - Strategic Advisor

  • Great course for everyone no matter what level you are at. There was a great balance between theory and practice. Edvard Rafts is incredibly knowledgeable, pedagogical and has a genuine interest in conveying his knowledge with a commitment that brings theories to life.

    Shawn Akrawi - Strategic Advisor

  • "I am very satisfied with the structure and delivery of the course. Participants have gained valuable insights and tools that have strengthened their skills in communication tactics and strategy. The combination of workshops and individual conversations has strongly contributed to a positive learning experience."

    Helena Liljegren - Transformation Lead

  • "My work is very much about making the environment understand complex contexts, how I succeed in my missions depends on the environment understanding what I convey. This training gave me tools that I directly benefit from in my daily work and the lessons learned give me the opportunity to improve. Highly recommended!"

    Marcus Birgander - Enterprise Architect

  • 1. insight

    Gain deeper insight into your messages, audiences and stakeholders, and develop a rhetorical toolkit to help you persuade with clarity, engage in depth and build long-term relationships and partnerships.

  • 2. training

    Practice in realistic situations and receive personalized, structured rhetorical feedback that will help you grow in your expression, strengthen your confidence and refine your communication step by step.

  • 3. integration

    Anchoring and embedding development over time through regular follow-ups and individual coaching to ensure that new insights are put into practice and lead to lasting change.

Get certified in Strategic Rhetoric and Authentic Communication.

This development program goes deep into both your messages and your own communication. The result is a toolbox of techniques to sharpen your messages so that they reach your stakeholders and deep insight into your own personal rhetoric and non-verbal communication. So that you reach your strategic goals and create lasting relationships and partnerships.

The briefing will take 25 minutes, send me your suggestions for times and who you want to invite to the meeting.

This program is the result of over 17 years of practical experience in training and coaching in rhetorical strategy, presentation skills, storytelling and authentic communication.

It is an effective modern process based on experience, psychology, neuroscience and grounded models to create lasting change. Through webinars, practical on-site courses and individual follow-up, we ensure that we achieve your desired results.

What you get "at a glance"

Authentic communication

Authenticity: Reflect, practice and test to get to know yourself and your communication more deeply.

Non-verbal communication: Find your natural expression through voice dynamics, body language and hand gestures that reinforce your message.

Video meetings: Learn to reach and engage even through the screen.

Presentation design: Create visual support that reinforces your messages without losing yourself behind the visual support.

Presentation: Practical exercises based on your professional contexts.

Individual feedback: 40 analysis points to develop visual expression, voice and language.

Involvement: Learn how to enhance interaction with the audience using the whiteboard as a tool for involvement.

Repetition and the script relationship: move from a spoken script to a purpose-driven presentation.

Coaching: Get the keys to coach others towards their communicative goals.

Nervousness: Get insights and techniques to manage and overcome your nervousness.

Breathing: Hack your mental and emotional state through powerful breathing exercises.

Strategic rhetoric

Rhetorical preparation: purpose, objectives, target audience and ideas that shape your message.

Content and argumentation: Build arguments through logic, trust and emotion.

Storytelling: Find and formulate your personal stories.

Structures: Rhetorical structures and methods, and how they fit different contexts and settings.

Figures of speech: Words and expressions that reinforce the impact of the message.

Argumentation: Interpret and create different types of arguments and evidence to match different listener types.

Your why: Formulate your "what, how and why" for clarity and impact.

The briefing will take 25 minutes, send me your suggestions for times and who you want to invite to the meeting.

Program design

You have understood that your communication and rhetoric is the heart of your business, your business relationships and what drives you towards your goals and visions. You also understand that this heart is not something we can change with "just a course". You are willing to invest time and resources in developing your business if it is done effectively and with concrete results.

The program lasts between 4-6 months and consists entirely of:

All included

  • Concepts and course development based on your reality and goals.

  • A total of 5 full days on site, at your premises (or at our premises in Stockholm at cost price).

  • 4 unique customized live webinars for the group

  • Individual coaching with all participants during the program.

  • Online speaker profile to fill in before the start of the program.

  • Individual access to all filmed material.

  • The course presentation in a professionally printed folder.

  • Course material in digital format.

  • Ongoing coordination with the responsible client to ensure progress.

  • The trainer available as a sounding board for participants if needed between sessions

  • Online evaluation and follow-up with the client.

The briefing will take 25 minutes, send me your suggestions for times and who you want to invite to the meeting.

"Your ability to connect deeply and evoke genuine emotions among the participants was truly inspiring. Thank you for an invaluable and transformative experience!"

- Course participants

About the course leader

Edvard Raft is one of Sweden's most experienced rhetoric consultants, with both a theoretical background and extensive practical experience from several different industries and roles.

With a deep knowledge of rhetoric and over 17 years of practical experience, Edvard Raft is a leading rhetoric consultant, specializing in courses, coaching, lectures and longer development programs in strategic rhetoric and authentic communication.

Edvard's expertise and insights have profoundly transformed the communication and rhetoric of both individuals and organizations, guiding them to communicate effectively, authentically, and with the ability to engage their audiences with compelling stories.

Edvard works across a range of industries, with a particular focus on the IT sector where he works with some of the world's largest IT companies.

Selection of training courses:

  • Rhetoric Consultant Program Södertörn University, Bachelor of Arts in Rhetoric.

  • UGL - Training for groups and leaders

  • Extended DISC - certification training

  • Meet yourself Step 1 + 2, Mullingstorp course center

  • Several meditation retreats, including Vipassana

  • Hale Breath Work Guide - Facilitator training